This course examines how, if at all, marketing an NPO differs from marketing a traditional private sector organization, good or service. It addresses the particular marketing challenges associated with defining the approaches and services to beneficiaries as well as the cultivation of funding sources. At the organization and program levels, students will consider the application of marketing principles and branding to program design, promotion, and public relations, especially in relation to fundraising. The course will address a variety of methods for reaching the public such as traditional media, social media, and online communications. Key questions that thread the course include What are we talking about? To whom are we talking? Why will they listen to us? How will we communicate with them? When will we communicate with them? What do we want them to do?