This course will examine the application of real-world and real-time digital media & marketing strategies and tactical methodologies so that students can directly and immediately apply learnings gained to their respective non-profit professional settings. Students will have the opportunity to explore digital marketing disciplines including modern social media marketing, website marketing, email marketing, content marketing, search engine optimization, search engine marketing, customer relationship management, mobile marketing, and digital analytics and performance management. This non-technical course is ideal for any student who wishes to expand their overall understanding of how to leverage digital media and marketing methodologies to generate consumer awareness, action, engagement, and conversion in today’s dynamic business environments.